Are publicity and crisis management planning important to your small business? The answer is easy and direct. Public relations and crisis management planning are not only vital that you your organization, they may be both CRUCIAL to your company, regardless of your kind of company. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are usually the lead story around the front page or perhaps the six o’clock news. Yet many organizations are totally unprepared or at best ill-prepared to handle publicity and crisis management aspects of these events. This unpreparedness can result in many negative and undesirable results for you, your workers, your clients and customers, your business and your business and industry sector.
Many companies always have been and also are usually in an extremely visible position to the general public along with the media. For instance, your building and construction market is essential to the economy, plus the general health, safety & welfare in the public. The media are really thinking about the construction and construction industry due to potential “high interest” stories it could generate, both negative and positive. To achieve success in today’s business world, every business must learn to manage rapid change and crises and work diligently to develop strong public relations and crisis management plans.
A general pr program is essential for your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special attractions to enhance company & industry visibility; monitor governmental organizations; to talk their state-of-the-industry for the public, including opinion of legislation, regulations, economic conditions, and also other factors and events impacting your small business; and also to get in touch with past and existing clients. A gestion de crise en entreprise, including pr aspects, is totally essential to keep a company’s credibility and positive image within the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, the general public and also the media need to feel that you are well organized and have the ability to handle an emergency in a really professional manner. Crises will not pay for the luxury of energy to stop and think thoroughly from the specific problem. Therefore, you will find a need to be prepared for all types of emergency most likely to occur.I believe that numerous crises in operation, in the same way within our lives, are often foreseeable. These crises can be managed and will provide unprecedented opportunities for positive publicity. Most companies are unwilling to get ready for adversity because they do not desire to admit that the business organization could ever be guilty of poor performance or mistakes.
A company which is not going to get prepared for the opportunity that some plan might not exactly work or that conditions of business may change quickly – including changes beyond their control – will quickly find itself unable to deal with a crisis and thus will be affected severe negative effects on the business and its image on the public as well as its clients.
One of the most critical time for your business, in terms of public relations, occurs when a catastrophe, scandal, or some other negative event occurs that involves your business or industry sector at large. Things can and do get it wrong in the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the possibility damage from the crises could be minimized. Contingency planning for crises is not only an effective management practice in almost any organization but, in my view, it really is a mandatory practice for any business.
Many organizations today have high risk, high visibility, high-impact about the public and our everyday lives, and contact with potential crises. Because of these characteristics, the opportunity damage coming from a crisis might be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; along with a victim of any tragedy at a building site have the possibility of performing inestimable harm to your organization or industry by their remarks to the media. Yet there are numerous situations when a company representative is thrust to the spotlight for an official “spokesperson” with a minimum of training in working with the media, especially in an emergency situation. In fact, when it comes to working with the media, many people would rather “be excused” from your task, since they are ill-prepared psychologically and professionally to deal with the media. In today’s world, you must become prepared psychologically and professionally.
Conducting publicity activities without a plan is definitely the same as someone looking to build a quality building project without plans and specifications or even a business looking to manage the growth of the business with no plans. Conducting crisis communications and public relations during emergencies without having a plan and entrreprise may be about the same as committing suicide or at best “shooting yourself within the foot,” because of the potential damage that may lead to your company’s image, business, employees, management, etc. and to the image and influence on your industry.
If you don’t believe the possibility damage that could are caused by things i have written above, take into account the effect of poor public relations efforts in the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or over the past major building site accident as well as the impact of your negative image in the companies as well as their industries. Or think about the effect of excellent public relations efforts during the Tylenol incident; through the odometer rollback incident at Chrysler; or over the last successful rescue in a construction site accident along with the impact from the positive image on these businesses as well as their industries.
It can be time for you to truly recognize the necessity of public relations and crisis management along with their potential affect on your small business. Also, it is time for you to make a move about it! There is no better place to begin than in your own organization and industry and professional associations by developing public relations plans, that come with crisis management plans, and also training key employees on how to deal with the media. With all the risks as high as they are with your business, don’t leave publicity and crisis management to chance or even to a “seat from the pants” approach. Make a commitment and commence preparing for your future publicity and crisis management efforts today. The futures of your company as well as to your industry are at risk. Using a strong persistence for good publicity and crisis management planning, the results could be tremendous. Without a strong commitment, the outcome might be disastrous.