I am sure everybody at some time has experienced the annoyance of sending an important email and wondered if it was actually received, read, forwarded or just deleted. Sure, there are a few rudimentary capabilities within Outlook that could slightly ease your concerns, but imagine if there were flexible and easy-to-use software applications that could really give you insight into what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you may also receive a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of the follow-up call or email simpler to determine!
Surprisingly, there are a number of technology solutions currently on the market that can supply you with these details, along with offer a lot more complex tracking capabilities and functionality— which are generally transparent and undetectable through the email recipients. For instance, a number of the applications is not going to only notify you of the exact data and time your email was opened, but will also supply you with the physical geographic location and IP address of the recipient’s computer (Internet scammers beware!), the apparent current email address from the recipient (useful if people use email tracker then forward the e-mail for their business accounts or vice versa or use email aliases), any URL’s contained in your email which are clicked through (great to keep track of the effectiveness of your latest email campaign), the duration that this email was read, and in case your email was forwarded or continue reading another computer (very beneficial to monitor confidential of proprietary information that may be passed onto a competitor).
A number of the more complex applications also provide the above tracking info on your individual email attachments to add PDF’s, Word and Excel documents. So, if you sent a prospect a proposal being a PDF, not merely would the above be capable, however you could receive this information in the page level! Quite simply, you could determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending a great deal time reading the section that contained our pricing?
In addition, some applications even enable the restriction of certain activities. For instance, it is possible to restrict a recipient from printing or forwarded your email. Or, some allow for the sender to specify an occasion duration wherein the email will self-destruct within an elapsed time once it has been read. Poof, now you see it, you now don’t!
Most offer some type of Outlook plug-because allows the sender to specify the “treatment” level for each and every email and well as turn-off of the tracking features. Since most companies charge on a per email tracked basis (usually fractions of any penny per email), you may want to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is simple. As opposed to embedding your logo or some other images within your e-mail, create Image tags that load the photos from the server. Then, whenever someone opens an e-mail message on your part, the words along with other non-graphical data will load immediately while the images are requested from the server.
Each request a graphic is going to be recorded inside your server logs. You can just make use of server log reporting tool to find out how often a certain image was requested. Again, should you not gain access to your logs you need to look for a dcogtr sympathetic ISP. Here are some tips for producing your open rate tracking a lot more accurate. Image Tracking – Create a unique image for every campaign. That way you won’t get confused once you examine your results. There is no need to use a large image in order to create a powerful tracking strategy. Many marketers produce a 1 pixel x 1 pixel GIF that is certainly either transparent or set towards the same color because the HTML background color. Don’t do that. It’s a flag for SPAM filters. Make use of a standard graphical image.