SMS alerts are great because, obviously they are utilized to remind you of import things like birthdays, insurance renewal dates and important events. They are also ideal for keeping up with the football results, getting daily horoscopes or tracking your favourite celeb. However with the proliferation of web and mobile web some commentators are advising that email SMS notification the death knell for SMS alerts.
SMS is easily the most popular data application with 2.4 billion active users. SMS has an open rate of around 98%. Which means that 98% of SMS messages sent are opened. So when cell phones tend to choose you/owners everywhere today there exists a tendency for SMS messages to obtain read sooner than emails. When was the very last time you deleted an SMS without a minimum of opening it? This means SMS still contain a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival of the “app” and the other major manufacturers were quick to follow along with suit. Apps are actually prolific and there is an app for almost anything you can imagine. They may be no longer restricted to iPhones and most smart phones have a reasonably level of apps with increased being developed and launched on a daily basis. Apps are more flexible than SMS alerts and in addition allow for more interactivity and creativity. However in terms of information alerts they have some drawbacks when compared with SMS.
Firstly many have to be launched to have the information. This causes problems with phones that can only run one app at the time. In addition, it signifies that users need to remember to look for the app, defeating the objective of an alert. Finally the fragmentation in the apps market means you might struggle to have the app/info you will need on your own particular handset. You may have a HTC and also the app you will need is just available on iPhone or the other way around. With SMS being available on 99% of handsets you might be almost guaranteed in the event the information you are interested in can be obtained on SMS alerts, you can access it.
SMS vs Email – Email has the benefit of being offered on both PC and cellular devices. Its growth has been phenomenal during the last years as well as its application widespread. Its flexible, free and user friendly. However it possesses a variety of drawbacks when it comes to information alerts. Firstly, it is now abused. A study by Barracuda Networks showed ckdhaf in 2007 90% of email sent was spam. This implies many of the emails sent don’t get through spam filters or don’t get read. Another concern is timeliness. For such things as insurance renewals where you could set the alert ahead of time this is not an issue. However if you wish to keep up-to-date with say your favourite football team you require information seconds or minutes after it occurs-goals or full time results. Emails may not get read for several hours and also by that point the data could be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts are certainly not as glamorous as apps and never as widespread as email. This means you might need to look harder to get the info alerts you would like. Also the alerts will come from the more obscure provider which sometimes (but not always) impacts on the longevity of the service.